How does Unravel work?

Submit any claim - text, image, or video. For text, our AI instantly searches 20+ sources, rates their reliability, and tells you whether evidence supports or refutes the claim. For deeper verification or non-text content, submit a request to our global network of IFCN-certified fact-checkers. We match you with experts based on geography and expertise, and you receive detailed verification reports within hours.

What's the difference between AI and network verification?

AI search is instant and free for text claims - it shows you preliminary evidence already available and source reliability ratings in seconds. Network verification connects you with human fact-checkers for thorough, expert analysis. Use AI for quick checks, and add human verification when you need regional expertise, need to verify images/videos, or when stakes are high.

How much does it cost?

AI search for text claims is free. Network verification is priced per request - each fact-checker sets their own rate based on expertise, urgency, and complexity. You see all available options and choose what fits your budget and timeline. You only pay for what you verify.

How long does verification take?

AI results appear in seconds. Human verification typically takes around 2 hours, depending on complexity and the fact-checker you select. You'll receive a time estimate when a fact-checker commits to your request.

Who are your fact-checkers?

Every fact-checker in our network is IFCN-certified (International Fact-Checking Network) with proven expertise and strict editorial standards. They're located in 200+ locations worldwide and are matched to requests based on geographic knowledge, language, subject expertise, and availability.

What is the blackout policy?

Our blackout policy keeps your investigations confidential. When activated, your assigned fact-checker cannot share or reuse their findings for a specified time period, won't be assigned similar requests from other newsrooms, and your results stay private even if another outlet submits the same claim. We recommend to use it for sensitive or breaking stories.

Can I request multiple fact-checkers for the same claim?

Yes. For high-stakes stories, you can request multiple fact-checkers to verify independently and cross-check their findings. This gives you extra confidence in your results.

What types of content can you verify?

Text claims, images, and videos. Our AI handles text instantly. For images and videos, or when text claims need deeper verification, our human network provides expert verification.

How is your AI different from ChatGPT or other AI tools?

Our AI isn't based on large language models. It's trained in a conservative setting on fact-checked articles verified by independent journalists. This means it's far more likely to flag uncertainty than to confidently give wrong answers. It won't call something true unless the evidence is solid.

How do you rate source reliability?

Our proprietary system classifies sources as reliable or unreliable using statistical algorithms - pure science, no opinions. Every source in your results gets an automatic reliability rating so you know which sources to trust. At the moment you sometimes can see that reliability is unknown - we are constantly expanding our reach and some sources are not yet in our list.

What regions do you cover?

Our network spans 200+ locations worldwide, including conflict zones and regions where access is typically difficult. We match you with fact-checkers who have local knowledge, cultural context, and language capabilities for your specific story.

Do you work with individual journalists or only newsrooms?

Both. Any journalist or newsroom can use Unravel. Our pay-per-story model makes professional fact-checking accessible regardless of organization size.

How do I join your fact-checker network?

If you're an IFCN-certified fact-checker or work for a certified fact-checking organization, contact us to apply. You'll set your own rates and be matched with verification requests based on your expertise and location.

What if the AI can't verify something?

Our AI is trained to flag uncertainty rather than guess. If evidence is unclear or conflicting, it will tell you - then you can submit the claim to our human network for expert verification.

Unravel – AI & Human Fact-Checking for Newsrooms

How IT Works

Get instant evidence from our AI search, or connect with IFCN-certified fact-checkers in 200+ locations

Submit Your Claim

Text, image, or video - submit any claim that needs verification. For text, our AI immediately searches 20+ sources and shows you preliminary evidence in seconds.

Get Instant AI Analysis

Our AI tells you whether the evidence supports or refutes the claim, with automatic source reliability scores. Pure science, no opinions - just statistical algorithms analyzing which sources you can trust and what they say about your claim.

Choose Your Path

Use the AI results for quick verification, or submit a request to our global network of certified fact-checkers for thorough human verification. Add blackout protection for sensitive stories.

Get Matched With Experts

When you request human verification, we match fact-checkers based on geography and expertise exactly for your request. You'll receive a time estimate when they commit.

Receive Verified Results

Get detailed fact-check reports via email and platform. Request multiple fact-checkers to cross-verify independently for extra confidence.

gdpr and security

are our #1 priority

We're fully GDPR compliant with strict data protection protocols. Your information is stored securely and never shared with third parties.

When you activate our blackout policy, your assigned fact-checker cannot discuss or share findings, won't be assigned to similar requests from competitors, and your results stay private even if another outlet submits the same claim.

Benefits

Boots on the ground

Breaking stories are everywhere, but your contacts are not. Connect with fact-checkers who have regional knowledge and context in 200+ locations - including conflict zones and foreign regions where local sources matter most.

Efficiency

Pay only for the stories you verify - no overhead, no full-time staff to hire and train. Our AI handles instant searches for free, and you choose human verification only when you need it.

Advanced Accuracy

Every fact-checker in our network is IFCN-certified and follows strict editorial standards.

Our AI system is not based on large language models and is developed in a conservative setting - making it far more likely to flag uncertainty than give false positives. No crowdsourcing, no unreliable sources, no risky calls.

Scale

Breaking stories won't wait for you to hire more staff. Our platform handles verification at any scale from one claim to hundreds - with the same quality your newsroom demands.

Who are we?

Arsenii Baibakov

Chief Technology Officer

Sergey Vorobey

Chief Executive Officer

Matteo Morini, Phd.

Chief AI Officer

Founders Sergey and Arsenii were born and raised in Russia, a country where the media cannot be trusted.

Naturally, they grew up not trusting the media and every time they see a social media post on X or some biased news article - they don’t trust it and fact-check everything themselves because they hate to have their thoughts influenced by large brands, government, and mass media.

The younger generation is the most vulnerable to misinformation and political fake news as they get their information mostly from social media networks such as X, Facebook, or TikTok.

The Unravel team, understanding the sophisticated nature of the problem, decided to develop an absolutely unbiased and truth-seeking solution that accurately verifies information across the whole internet and always backed by a global network of certified journalists.

The truth
behind
every
story